Mix it up.
While working on social for Sanpellegrino Sparkling Fruit beverages, I noticed a lot of our engagement was from fans expressing they loved using our beverages as mixers.
We worked with a mixologist to come up with an Italian spin on classic cocktails and set up a photoshoot to capture the finished recipes.
Photos by Eric Medsker
For social, we put together a look that was earthy, accessible, and spontaneous.
To get bars inspired, we executed a direct marketing campaign by sending out recipe books.
We elevated our usual Italian casual look by keeping it clean, bright, open, and airy.
Concept and art direction for social campaign.